Mumbai. Lava International Limited, India’s leading homegrown smartphone and wearable brand, has announced the expansion of its Blaze series with the launch of its latest offering, the all-new Lava Blaze X. Setting a new benchmark in the affordable smartphone segment, the company has launched the Blaze X with a curved AMOLED display for the first time in the segment. The new Blaze X is offered in two stunning colours, i.e. Starlight Purple and Titanium Grey. The smartphone will be available on Lava e-store and Amazon starting July 20 as a special launch offer at an introductory price of Rs 13,999.
Mr. Sumit Singh, Product Head, Lava International Ltd. said, “Lava Blaze has been one of our most successful series designed to fill the gap in the industry with top-notch quality and powerful smartphones. The new Blaze X is the latest addition to the company’s line-up that has been developed keeping in mind three most important criteria – a segment-first curved AMOLED display, great performance, and aesthetics. I am sure fans will love the new Blaze X and enjoy all the experiences it is designed for.”
Display & Design: The smartphone features a stunning 16.94 cm (6.67”) curved AMOLED display with a punch hole design and offers a seamless smartphone usage experience. Equipped with a premium Moonstone Matte back design with elegant deco, the new Blaze X is at the forefront of style and is truly a trendsetter in the category.
Superior Camera: The new smartphone is equipped with a 64MP+2MP rear camera with Sony sensor and a 16MP front camera that offers a variety of shooting modes including Dual View Video, Movie, Pro Video, Slow Motion, Timelapse, UHD, Gif, Beauty, HDR, Night, Portrait, AI, Pro, Panorama, Filter, Macro, AI Emoji.
Power and Performance: Offering a great experience and great speed, this smartphone is powered by MediaTek Dimensity 6300 processor with an AnTuTu score of over 420K. It has been launched in the market with three different options of RAM – 4GB+4GB, 6GB+6GB and 8GB+8GB*, with 128GB UFS 2.2 storage, which makes multitasking easy and provides ample space for storage. The Blaze X comes with a 5000mAh battery, Type C port and 33W fast charging.
Android and Software Upgrades: The Blaze X runs on clean Android 14, which is completely free of bloatware as well as ads as promised by Lava. Lava offers software updates at regular intervals, including a guaranteed upgrade to Android 15 as well as security updates every 3 months for 2 years.
