Mumbai: Swiss Beauty, one of India’s leading makeup brands, celebrates its 11th anniversary by launching Swiss Beauty Select. Keeping its legacy of excellence alive, this collection is aimed at the premium segment.
Swiss Beauty is a hybrid makeup range designed with precision to meet the changing needs of beauty connoisseurs across India. The collection is a perfect blend of skincare and makeup. The range comprises of products across multiple categories like lipsticks, bullet lipsticks, eyeshadows, mascaras, etc. The brand plans to introduce new products every month. Makeup has been given prominence in this collection and these products are formulated with Vitamin E, coconut water extract and other great skincare ingredients.
The products in this collection use cutting edge technologies like micro-tubing and Hilurip technology to enhance the quality of the products and give the user the world’s best skincare and colour cosmetic experience. All the products are dermatologically tested, vegan and cruelty-free, reflecting Swiss Beauty’s commitment to the highest ethical standards in beauty and skincare. Swiss Beauty Select is available exclusively on Nykaa for the first three months along with its website – swissbeauty.in.
Mohit Goyal, Co-Founder and Director said, “With 11 years of presence in the Indian beauty space, Swiss Beauty has a deep understanding of the changing needs of its consumers. Swiss Beauty Select reflects our commitment to innovation and quality and offers premium products to meet the diverse tastes of today’s beauty connoisseurs. We are not just introducing new products; we are redefining the standards of premium beauty. This launch marks a new chapter in our journey to bring the best of beauty products to everyone.”
Swiss Beauty has a network of 25,500 retail touchpoints across 550 cities in India. The brand plans to expand this number to 30,000 by entering tier 2 cities and smart cities. The brand also plans to increase the number of exclusive outlets to 24 by FY 2025. To further expand the reach of its products, Swiss Beauty will open 147 outlets across India by the end of this financial year to help customers with beauty. It also plans to create over 450 touchpoints.
