Bengaluru: Shopsy by Flipkart, India’s fastest-growing hypervalue e-
commerce platform, concluded the fourth edition of The Grand Shopsy Mela, from the 12th to
17th of March, offering value products at affordable prices. In a testament to this, Shopsy
offered over 16 crore+ products with free delivery and great prices. This is the 4th edition of
Grand Shopsy Mela and it clocked more than 2x surge in daily demand and new customers.
Catering to the remotest regions of the country, Shopsy witnessed increased customer demand
in Tier 2 and Tier 3 markets such as Cuttack, Guwahati, Gorakhpur, and Mysore which emerged
as key contributors. 41% of new users were first-time shoppers, with over 60% of customers
originating from Tier 3+ cities. Top customers from Tier 2+ cities shopped for Choppers, Kids
Clothing, Earbuds, and Fashion wearables during the event, with men shopping for T-shirts
and shoes and women shopping for Kurtis, Sarees and earrings. This Grand Shopsy Mela
resonated very well with the audience, with the platform witnessing 1.4X surge in users. On the
last day of the sale, Shopsy recorded the highest ever traffic on its platform, making this one of
its most successful campaigns.
Organza saree, Smart Watches, and Earbuds were among the most searched keywords,
reflecting the varied interests and preferences of consumers. Shopsy also observed an increase
in demand for unique products such as Choppers, Water bottles, and Lipsticks during the
sale. With great prices across an array of categories, Shopsy catered to the varied needs of its
consumer base. Some of the popular offers were Tees under Rs. 79/-, Men’s shoes from Rs.
129/-, Sarees from Rs. 85/-, Kitchen bestsellers from Rs. 19/-, Watches from Rs. 33/-, and
Bedsheets from Rs. 129/-.
Grand Shopsy Mela brought in exciting surprises for the customers with new offers going live
every hour. These included Price Crash & Loot Hours – limited time additional offers across
products and Jhatpat deals offering products such as earrings, handkerchiefs at Rs 1 for a
limited time. Shopsy also rewarded its new customers with an extra offer of Rs. 40/- on top of
sale prices.
At Shopsy, the focus continues to empower our seller ecosystem in India. There was increased
seller participation from across geographies with cities like Delhi NCR, Surat, Jaipur, Panipat,
and Rajkot emerging as frontrunners in seller expansion. With their participation, sellers
experienced 2x surge in growth with some experiencing even 3x growth. It was noted that
sellers selling household categories were top selling with their products consistently in high
demand and driving significant revenue. Additionally, sellers from remote regions such as Hisar,
Sagar, Fatehabad, Satna, and Sanaganer emerged as key contributors underscoring their
pivotal role in driving the event’s success.
Speaking about the trends observed during The Grand Shopsy Mela, Kapil Thirani, Head of
Shopsy, Flipkart said “At Shopsy, our mission is to redefine Bharat’s shopping experience by
offering customers unparalleled access to diverse products at the touch of a button, all at
affordable prices. Grand Shopsy Mela embodies our commitment to meet the evolving needs of
our customers who eagerly wait for big sale events like these to shop their hearts out and fulfill
their wish lists without any constraints. We take pride in supporting local businesses and sellers,
who excitedly await the Grand Shopsy Mela, thus promoting economic opportunities and value.
As we march forward, we remain steadfast in our commitment to enhancing accessibility and
choice for our customers, while ensuring the great prices through events like Grand Shopsy
Mela.”
Since its inception in 2021, Shopsy has been at the forefront to democratize commerce across
India and add value to consumers in Tier-2+ cities. By offering a zero-commission marketplace
model, Shopsy has democratized hypervalue commerce in India. As the platform continues to
expand in 2024, it remains committed to delivering unparalleled value and accessibility for
customers and sellers nationwide.
